May 03, 2011 07:00 AM Eastern Daylight Time 

REDWOOD CITY, Calif.–(BUSINESS WIRE)–BigBand Networks, Inc. (NASDAQ:BBND), today announced that long-time
customer Beijing Gehua Cable TV Network (“Gehua Cable”) has chosen
BigBand’s industry-leading BEQ^TM Edge QAM platform to deliver
Video on Demand (VOD) to its customers. This new project follows the
2010 selection of BigBand’s BEQ platform for Gehua’s interactive HDTV
and broadband Internet services. Adding high-quality VOD services is
designed to satisfy subscribers’ growing demand for content and add
value to the overall cable offering, helping to reduce subscriber churn
and generate greater average revenue per user (ARPU).

“It is an honor to be selected once again by Beijing Gehua Cable TV
Network for its latest VOD QAM project offering. Gehua has proven itself
to be an innovator and a leader in its market”

Gehua’s large-scale cable network covers all 18 districts of the Beijing
metropolitan area and transmits more than 100 channels to 3.2 million
people. Gehua and BigBand have had a strong history of successful
deployments that have brought some of China’s most advanced digital
video offerings to its subscribers. The cable provider relied on the
BigBand Broadband Multimedia-Service Router (BMR^®) to provide
coverage of the 2008 Beijing Summer Olympics to more than 1.7 million of
its digital TV viewers. BigBand’s BMR platform continues to be used
today in Gehua’s digital TV network headend system for reliable delivery
of video content.

“It is an honor to be selected once again by Beijing Gehua Cable TV
Network for its latest VOD QAM project offering. Gehua has proven itself
to be an innovator and a leader in its market,” said Amir
Bassan-Eskenazi, CEO, President and Co-founder of BigBand Networks.
”Meeting the bandwidth demands for more video applications and services
helps operators, like Gehua, stay ahead of the competition, while
opening up a large market opportunity for BigBand. Digital video service
providers around the world can benefit from our industry-leading Edge
QAM platforms.”

Over 60 customers worldwide have deployed more than 900,000 QAM channels
with BigBand. BigBand’s industry-leading Edge QAM platforms provide
combined support for broadcast, SDV, VOD, IP video, modular CMTS, and
DOCSIS^® applications, including 3.0-compatible delivery
service. From single purpose QAMs to a multi-service platform, the
company offers service providers the flexibility to choose the right
platform for their deployment, space, and power consumption needs.

About BigBand Networks

BigBand Networks, Inc. (NASDAQ:BBND) provides broadband service
providers with innovative digital video networking solutions designed to
make it easier to move, manage and monetize video. These solutions are
based on BigBand’s video-networking platforms that are built to enable
efficient and reliable delivery across a wide range of services,
including digital TV, high definition TV, advanced advertising, IPTV,
video-on-demand and interactive TV. BigBand Networks has done business
with more than 200 customers in North America, Asia and Europe —
including seven of the ten largest cable and telco service providers in
North America. BigBand Networks is based in Redwood City, Calif., with
offices worldwide. For additional information about the company, please
call +1.650.995.5000, email info@bigbandnet.com
or visit www.bigbandnet.com.

BEQ, BMR and BigBand Networks’ brand and product names are service
marks, trademarks or registered trademarks of BigBand Networks, Inc. in
the United States and other countries. All other marks are the property
of their respective owners.

This release contains “forward-looking statements” as defined under the
U.S. Federal Securities Laws, including the Private Securities
Litigation Reform Act of 1995 and is subject to the safe harbors created
by such laws. Forward-looking statements may relate to, but are not
limited to the functionality, programming potential and other potential
benefits to be derived by Gehua Cable and our other customers from the
use of the BigBand’s BEQ edge QAM and BMR platforms. Forward-looking
statements are based on current expectations that involve a number of
uncertainties and risks that may cause actual events or results to
differ materially. Factors that could cause actual events or results to
differ materially include, among others, the following: rapid
technological change that can adversely affect the demand for BigBand’s
products, design flaws in BigBand’s edge QAMs and BMR, shifts in
customer demand, shifts in strategic relationships, delays in BigBand’s
ability to deliver or decisions to discontinue its products and
services, or announcements by competitors. These and other risks may be
detailed from time to time in BigBand’s periodic reports filed with the
Securities and Exchange Commission, copies of which may be obtained from www.sec.gov.
BigBand Networks is under no obligation to (and expressly disclaims any
such obligation to) update or alter its forward-looking statements
whether as a result of new information, future events or otherwise.
Information contained in our website is not incorporated by reference
in, or made part of this press release.